Skip to main content
23 Jun 2023 Partner

Partner Content: Discover your ‘kando’ at hub.exhibition

Kando Yamaha

Kando is a japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. 

Research is being conducted on how to create Kando to establish deeper connection between people, products or experiences. The research focuses on identifying the characteristics that evoke Kando and applying these findings to design, art, entertainment and other areas of life. 

At this year’s our partner Yamaha promises a special experience with its experiential kando installation called "e-plegona" as part of hub.exhibition. The project was a collaboration between Yamaha's design offices and the California Institute of Technology's Shinsuke Shimojo Laboratory as research partner. 

The installation is used by two people simultaneously, with the players experiencing the Kando through non-verbal and intuitive communication with each other. 

Are you ready to find out more about your Kando?