How to Build & Execute an Automated & Holistic Marketing Data Analytics Strategy with Marketing Cloud Intelligence & Tableau

Do you use numerous marketing tools on a daily basis? And spend a lot of time merging and updating data (via Excel or in your current BI tool) to prove how your marketing campaigns are paying off on the business bottom line?Then you should attend our workshop. We will show you why data harmonization is important, how to save valuable time with a marketing data model, how to increase the transparency of your work and how to get a holistic overview of all marketing activities.