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Anne Bedoy

L'Oréal Head of Corporate Brand & Engagement

Anne Bedoy has extensive expertise in Digital & Communications over her 15-years career. As Head of Corporate Brand & Engagement she is responsible for the strategic management of building the Corporate brand L'ORÉAL in the cluster Austria/Germany and the internal and external communication strategy as well as the content management of the company's innovation topics especially Beauty Tech, Digital and E-Commerce.
Before, as Digital & Communication Director of the L’Oréal Active Cosmetics Division she has developed the strategy and led the implementation of the division's digital transformation across Brand Management, Business Development, E-Commerce and Medical. With strong expertise in digital and communications strategy, Anne specialized in effective paid-owned-earned activations on all channels including TikTok to win new consumers, scale consumer engagement, and maximize conversion both online and offline.