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Claudia Behrendt

Digital Hub Initiative Hub Agency Lead
Claudia Behrendt

Claudia Behrendt is Hub Agency Lead of the Digital Hub Initiative. 
By combining innovative start-up ideas with the expertise of established companies and scientific excellence, the Digital Hub Initiative promotes the emergence of a strong culture of innovation and new digital business models. With the Digital Hub Initiative, Germany is strengthening its position as an attractive digital location and as one of the world's leading digital ecosystems. Twelve Digital Hubs spread across Germany form a strong network that enables the exchange of technological and business expertise, programs and ideas. At each Digital Hub, startups, companies and research come together to find joint answers to the challenges and opportunities of digitization. Innovation programs, accelerators and incubators develop new solutions for industry-relevant fields - from artificial intelligence to mobility and smart infrastructure.
The initiative was founded six years ago by the German Federal Ministry for Economic Affairs and Climate Protection. 
Claudia is responsible for the networking, marketing and programming of the initiative in Germany. 

Previously, she has worked in publishing houses such as Axel Springer or Gruner+Jahr and in start-ups and agencies, overseeing strategies, communication concepts or transformation topics.