Michael Hagspihl, born 1962, has been appointed SVP Global Strategic Projects & Marketing Partnerships on May 1st 2021. In his role, he is responsible for a program of Group-wide tasks directly linked to the CEO's agenda. These include the coordination of the Group's communications activities in Germany as well as Group-wide strategic partner management in the areas of terminal equipment, content, sports and sponsorship. In addition, he also coordinates and promotes Telekom's transatlantic collaboration in Europe and America (focus on B2C), the exchange with certain European carriers as well as the management of Group-wide product and innovation committees. With effect from 01 January 2022, he is also responsible for all CR activities of the Group.
Prior to this, he was a member of the Management Board of Telekom Deutschland GmbH (TDG) as Director Consumer from October 2012 to April 2021. In this position, he was responsible for the product development, go-to-market and sales of TDG’s consumer portfolio (mobile, fixed line, TV, digital and innovation products). Under his leadership, for example, the products MagentaEINS and MagentaTV were successfully launched. In addition, he was responsible for the future viability of the consumer segment through the continuous digital transformation.
Prior to that, he was Director Marketing at Telekom Deutschland GmbH and responsible for consumer sales, business and wholesale markets, which also included the centers value-added services and wholesale as well as the brand Congstar.
In 2011 he was Senior Vice President of Global Strategic Partnerships. He promoted the strengthening and development of strategic partnerships with important industrial players and thereby underscored Deutsche Telekom’s position as premium provider in the telecommunications market.
From 2009 to 2011, Michael led the International Terminal Management department of Deutsche Telekom AG. In this position, he was responsible for the subscriber terminal strategy, as well as for the portfolio and product management of all national companies of Deutsche Telekom.
Michael Hagspihl started his professional career at T-Mobile in 2000. He was responsible for the development of partnering management for the mobile portal T-Motion in Germany and other European national companies. He also introduced the open internet for mobile devices through the web’n’walk brand.
Before joining T-Mobile, Michael worked as Sales Director at Philips Consumer Communication and held various marketing positions at Bosch, Siemens and Miele.